TruFlex Canola with DefendR Traits
Client
Creative Agency
Production Company
The Challenge
BrettYoung needed a standout campaign to promote their TruFlex Canola with DefendR traits and reinforce their edge in the competitive agriculture space. The goal was to keep current growers engaged while grabbing attention in a market flooded with technical messaging. UpHouse developed a playful wrestling-themed concept, and Prolex Media was brought on to bring it to life.
The Strategy
As the production partner, we focused on creating a polished, visually rich commercial that matched the creative energy of the concept and stood out across platforms.
We:
- Led pre-production and crew coordination with a tight turnaround window
- Executed a full set build, including a custom ring and lighting design
- Shot with multiple cameras to capture dynamic movement and mascot action
- Delivered broadcast-ready cuts in both full and short formats for TV, social, and web use
- The result was a fun, eye-catching spot that delivered key product messages while staying fresh, memorable, and entertaining.
The Result
Prolex Media handled the full production scope, including pre-production coordination, assembling the crew, and on-site filming with multiple cameras and lighting setups.
The visually engaging commercial captured the playful tone of the wrestling theme while emphasizing the key message: BrettYoung’s TruFlex Canola offers superior protection and performance. The video was used across social media, web platforms, and broadcast channels, with the intent of capturing the attention of growers and reinforcing BrettYoung’s brand leadership in the agricultural industry.
Awards
Testimonial
"We chose Prolex as our partner because we wanted to achieve a cinematic look for our video, and we knew there would be several big challenges to overcome along the way — from fast turnaround times, to technical details and coordination. The Prolex team went above and beyond, both creatively and in the legwork, to get the project done and achieve the look and feel we were dreaming of. They are talented, hardworking and dedicated to their craft, and it shows!"
Behind the scene
Need a video partner that can bring bold concepts to life without losing the message? Let’s talk. Book a quick 15-minute call and we’ll show you how Prolex can take your campaign to the next level.
