We focused the story on the riders. People who’ve been cycling for decades to support affordable housing. By building around their voices and experiences, we created a campaign that felt personal and inspiring without being overly polished or corporate.
Our team led:
Prolex Media handled everything from creative concept through pre-production to post, producing a series of visually compelling and emotionally resonant videos. These aired on TV and social media, helping Habitat for Humanity Manitoba fill all 40 rider spots ahead of schedule. The event raised over $120,000, directly funding the construction of a new home for a family in need. Habitat for Humanity praised Prolex Media's involvement in their heartfelt thank-you note, acknowledging the campaign's success. The series won a Gold Summit Award and three runner-up awards at the Signature Awards.
Prolex Media handled everything from creative concept through pre-production to post, producing a series of visually compelling and emotionally resonant videos. These aired on TV and social media, helping Habitat for Humanity Manitoba fill all 40 rider spots ahead of schedule. The event raised over $120,000, directly funding the construction of a new home for a family in need. Habitat for Humanity praised Prolex Media's involvement in their heartfelt thank-you note, acknowledging the campaign's success. The series won a Gold Summit Award and three runner-up awards at the Signature Awards.
2024 Signature Awards - Broadcast / Non-Broadcast (Made in Manitoba)
2024 Signature Awards - Non-Broadcast (Single or Series)
2024 Signature Awards - Digital Film (Single or Series)
2024 Summit Awards - Gold: Not-for-profit Video
"Over the years, I have worked with a lot of video production companies, both locally, nationally and internationally.I can honestly say that Prolex Media is one of the best companies I have had a pleasure of collaborating with.Their creative vision, detailed story boards, concise call sheets, professional on-site set up and passionate production team created an incredible series of promotional videos for our Cycle of Hope fundraising event."
If you're looking to create content that connects and drives real-world impact, let's talk. Whether you're a not-for-profit or a purpose-driven brand, we’ll help you bring your mission to life. Book your 15-minute intro call today.