Video Production
Social Media
2
%

Why We Ride

Client

Habitat For Humanity Manitoba

Creative Agency

Prolex Media

Production Company

Prolex Media
Prolex Media produced an award-winning video campaign for Habitat for Humanity Manitoba’s "Spirit of Hope" fundraiser. The series highlighted the passion and dedication of cyclists who have been riding for 30 years to support affordable housing, creating a compelling narrative that inspired community participation and helped drive donations.
Campaign Video
Sponsorship
Fundraising Video
Fundraising Video
Fundraising Video
Fundraising Video

The Challenge

We focused the story on the riders. People who’ve been cycling for decades to support affordable housing. By building around their voices and experiences, we created a campaign that felt personal and inspiring without being overly polished or corporate.

Our team led:

  • Full concept and script development
  • Storyboarding and production
  • On-location shoots and full post-production
  • We partnered with Habitat to create a campaign that worked within their budget, combining in-kind support with professional execution to deliver maximum value.

The Strategy

Prolex Media handled everything from creative concept through pre-production to post, producing a series of visually compelling and emotionally resonant videos. These aired on TV and social media, helping Habitat for Humanity Manitoba fill all 40 rider spots ahead of schedule. The event raised over $120,000, directly funding the construction of a new home for a family in need. Habitat for Humanity praised Prolex Media's involvement in their heartfelt thank-you note, acknowledging the campaign's success. The series won a Gold Summit Award and three runner-up awards at the Signature Awards.

The Result

Prolex Media handled everything from creative concept through pre-production to post, producing a series of visually compelling and emotionally resonant videos. These aired on TV and social media, helping Habitat for Humanity Manitoba fill all 40 rider spots ahead of schedule. The event raised over $120,000, directly funding the construction of a new home for a family in need. Habitat for Humanity praised Prolex Media's involvement in their heartfelt thank-you note, acknowledging the campaign's success. The series won a Gold Summit Award and three runner-up awards at the Signature Awards.

Awards

2024 Signature Awards - Broadcast / Non-Broadcast (Made in Manitoba)
2024 Signature Awards - Non-Broadcast (Single or Series)
2024 Signature Awards - Digital Film (Single or Series)
2024 Summit Awards - Gold: Not-for-profit Video

Testimonial

"Over the years, I have worked with a lot of video production companies, both locally, nationally and internationally.I can honestly say that Prolex Media is one of the best companies I have had a pleasure of collaborating with.Their creative vision, detailed story boards, concise call sheets, professional on-site set up and passionate production team created an incredible series of promotional videos for our Cycle of Hope fundraising event."

Brett Bourne
Signature Events & Habitat for Humanity Manitoba.
|
Manager

Behind the scene

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