Lawford Construction
Client
Creative Agency
Production Company
The Challenge
When Lawford Construction was founded in 2017, they set out to bring a fresh standard of precision and pride to framing and general contracting in Manitoba and beyond. The goal? Build a reputation for precise, honest work and a crew culture that tradespeople want to be part of, all while winning the trust of developers in a word-of-mouth industry.
The challenge was showing decision-makers and the wider trades community that Lawford could handle everything from custom homes to large multi-family builds — and that they do it right, every time.
The Strategy
Prolex Media partnered with Lawford Construction to create a consistent, audience-focused content plan that would position them as a standout in the framing and construction industry within Manitoba. The goal was to showcase the team’s expertise, the scale of their work, and the everyday realities that prove their blue-collar pride.
The strategy focused on:
- Defining content pillars to speak directly to developers, general contractors, tradespeople, and new talent.
- Capturing high-quality project progress, final site showcases, and authentic crew moments that highlight the real people behind the builds.
- Sharing behind-the-scenes stories and relatable humour that resonates with the local trades community.
- Collaborating with industry partners — from suppliers to other trades companies — to co-create content that celebrates joint wins and project milestones, reinforcing Lawford’s reputation as a reliable team player.
- Reviewing content performance regularly to double down on what the audience connects with, and testing new formats to grow reach and engagement.
- Publishing consistently to build brand familiarity, trust, and an unmistakable reputation for delivering quality work at scale.
Over time, this approach has positioned Lawford Construction as a trusted framing and general contracting partner for large-scale residential and commercial projects, and as an employer that tradespeople respect and want to work for.
The Result
Since implementing this approach, Lawford Construction has:
- Secured a steady pipeline of framing and general contracting projects with repeat developer partners.
- Their growing reputation attracted attention from a local competitor, leading to a strategic acquisition that expanded Lawford’s footprint in the market.
- Strengthened their crew size and attracted skilled tradespeople, drawn by the real look inside Lawford’s culture and projects.
- Attracted organic project inquiries through their authentic social presence, without relying heavily on traditional advertising.
- Grown a loyal following in the local trades community who engage with and share Lawford’s project updates and crew stories.
- Earned a reputation for quality framing, problem-solving on challenging builds, and a work culture that keeps people coming back.
The consistent message? Real crews, real work, done right.
Awards
Testimonial
Behind the scene
Want to become the go-to name in your market? If you're ready to earn trust, attract top-tier partners, and stand out in a crowded industry, let's build the content engine that gets you there. Book a quick intro call and we’ll show you how.
