Dream Big - A Good Night's Sleep for Every Child
Client
Creative Agency
Production Company
The Challenge
We created a compelling video for Dream Big by Dufresne, capturing the heartwarming moments where kids received their beds at the Winnipeg Blue Bombers stadium. The video aired during the Bombers' halftime show, effectively promoting the cause and highlighting the significant impact of each mattress purchase through the Sleep By Dufrense Program.
The Strategy
Dream Big by Dufresne wanted to highlight their initiative of providing beds to children in need and show how every mattress sold by Sleep by Dufresne supports this effort. We were excited to contribute by creating a video that captured the joy of the day when children received their beds at the Winnipeg Blue Bombers stadium and illustrated the lasting impact of these mattress purchases. Our goal was to ensure the video resonated with the audience during its airing at the Bombers' halftime show, encouraging continued support for this meaningful cause.
The Result
Prolex Media produced an emotionally engaging video that documented the memorable event at the Winnipeg Blue Bombers stadium, where children were gifted beds with the help of Dufrense and Sleep in heavenly Peace. The video captured the excitement and community spirit, while clearly communicating how each mattress purchase at Sleep by Dufresne supports this meaningful cause. The video’s airing during the Bombers' halftime show effectively boosted awareness, strengthened brand loyalty, and inspired viewers to support Dream Big, driving both emotional connection and tangible action.
Awards
Testimonial
"I chose Prolex based on a recommendation and am thrilled with the result. Our project was capturing the 8th annual Dream Big event for the Dufresne Foundation. Alex impressed me with creative ideas in just a 30-minute meeting, and the team brought great suggestions throughout. Jordan’s feedback at the site visit improved the setup and the experience. Prolex delivered timely, impactful work and genuinely cared about the project. Thanks, Prolex!"
Behind the scene
Feeling inspired? Let’s get rolling! Whether you need epic cinematography, heartfelt storytelling or attention-grabbing social media content, we’re happy to discuss all things video with you. Book your no-obligation 15-minute intro chat.
