Food Fare
Client
Creative Agency
Production Company
The Challenge
FoodFare has been part of Winnipeg’s grocery community for over four decades. But in a world driven by social proof and content-based brand loyalty, their presence was mostly offline. That started to shift when Winnipeg Auto Care came by to detail the cars of Munther Zeid’s kids. Munther—owner of several FoodFare stores—noticed the team filming content and asked Winnipeg Auto Care’s owner what it was all about. That’s when he learned we were behind the mobile detailing company’s growth and that social media was the only marketing channel they used.
That was the trigger. Munther realized it was time to rethink how FoodFare showed up online if they wanted to connect with younger customers, stand out from national chains and modernize the perception of the brand without losing its heart.
The Strategy
We built a content strategy that matched what people already loved about FoodFare in person: warm, family-owned, community-focused and welcoming to everyone who walked through the door. The goal was to make that same personality come through online and to strengthen loyalty with their existing customer base while also reaching new audiences who had never stepped into a FoodFare.
Our focus included:
- Elevating the Zeid family's story and legacy, making the brand feel even more human and authentic
- Positioning Munther Zeid as the face of the brand and a recognizable local figure.
- Creating community-focused content that highlighted Winnipeg roots, local partnerships and what makes the in-store experience special.
- Sharing feel-good, funny and value-driven videos that were entertaining, educational and scroll-stopping.
The Result
In the first three months:
- Multiple videos passed 50,000 views organically.
- Customers now regularly recognize Munther Zeid in public and in-store.
- Inquiries have come in from national brands carried at FoodFare, looking to collaborate on content.
- Daily engagement increased, with more comments, messages and in-store conversations referencing social media.
- Strengthened emotional connection with long-time customers while opening the door to an entirely new audience who discovered FoodFare for the first time online.
All of this came from organic social media. No paid campaigns. Just a sharp strategy and consistent execution.
People already knew FoodFare as the friendly, local grocery store. Our job was to amplify that reputation and give it a voice online. It reinforced what longtime customers already knew and made sure new ones took notice.
Awards
Testimonial
Behind the scene
Want your brand to feel as real online as it does in person? We help companies turn everyday customer love into powerful content that drives loyalty, demand, and growth. Book a quick call and we’ll walk you through how we can do the same for you.
