Caesar Week
Client
Creative Agency
Production Company
The Challenge
Caesar Week needed to elevate their presence and secure national sponsorship for their fast-growing event. Just days before production, major creative changes were required. They needed a fast turnaround without sacrificing quality or impact.
The Strategy
Prolex Media stepped in as the presenting media sponsor and handled the entire campaign on a compressed timeline.
Key moves:
- Rebuilt the creative concept from scratch in under a week
- Produced a commercial and digital ad suite to match the new brand direction
- Developed a social rollout plan built to drive both engagement and votes
- Integrated sponsor placement to support TABASCO® Brand partnership
- Created additional media assets to fuel earned press and digital coverage
The Result
- 76 venues participated
- 395 Caesars sold at The Wood Tavern alone (more than the previous two years combined)
- 1,200+ public votes cast
- 370,000+ impressions
- 213,500+ accounts reached
- 9,600+ social interactions
- 15 earned media placements (articles and video coverage)
- 2024 Summit Awards Bronze Winner (Video $5,000–$25,000)
Awards
2024 Summit Awards - Bronze: Video $5,000 - $25,000
Testimonial
"So happy with the results this year. We sold 395 Caesars—out-selling the past two years combined. Really great turnout—We honestly couldn't be happier. Even if we hadn't won the competition, we felt it was a win for us!"
Behind the scene
Need a fast-turn campaign that still delivers real results? Whether it’s a brand launch, event push, or national campaign, we’ve got you. Book a 15-minute call and let’s get moving.
